THE ESSENTIAL MAGAZINE FOR THE EXPERIENCED WORLD TRAVELER

To Potential Advertisers

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If you want to reach the affluent American who travels overseas continually, there is absolutely no better way than advertising in Traveler Overseas Magazine. We created the sumptuously beautiful and exquisitely written new magazine for the true traveler who has an insatiable passion to experience other cultures, peoples, and places. <to:> is the only magazine directed exclusively to that frequent world traveler. A consequence of our high standards for defining that target audience (they have traveled overseas 5 times or more in the past 3 years, in addition to their travels to Mexico and Canada) is a very high, extremely desirable demographic. Our targeted readers have a median individual earned income at least double that of any of the old-school travel magazines, and they choose to lavish their disposable income on travel and travel-related things.

When you compare us to those old-school travel magazines, who tout cpm figures as their measuring schtick, look at how many of their readers actually travel frequently overseas. By their own figures, Travel+Leisure can claim only 9% of their audience as frequent world travelers, Conde Nast Traveler can claim less than 11%, and National Geographic Traveler less than 7%. I can assure you that 100% of Traveler Overseas' targeted readers are frequent travelers. We don't play the old, tired game of inflated distribution numbers; we don't give you unqualified pairs of eyes without the proper pocketbook or passport.

I look forward to serving you and welcoming you into our family of advertisers at Traveler Overseas.

ADVERTISERS

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